The 10-Step Guide To Selling

 Regardless of how good or bad the property market is, here are 10 things you can do to help sell your house.

#1: Clear your home of clutter. 

Now is the time to Spring clean, no matter the season. Create space and rid your home of excess.  Pack up all your things, anything that is sitting on top of a countertop, table or other flat surface. Anything that you haven’t used in at least a year? That goes, too. Give away what you can, throw away as much as possible of what remains, and then pack the rest to get it ready to move.

#2: De-personalize. 

Do this – pretend you’re moving out. Take all the things that make your home “your” personal sanctuary (e.g., family photos, religious décor and kitschy memorabilia), pack them up and put them in storage. Buyers want to visualize your house being their house – and it’s difficult for them to do that with all your personal items marking the territory as yours.

#3: Seek the opinion of a stylish friend or even better, engage a stylist.

Many of us are lucky enough to have that one friend who naturally has an eye for styling. Ask them to pop around and give you their opinion on how to present your home. You may not want to heed their advice, but it is always worthwhile to seek an outsider’s opinion, and it may get you thinking. Alternatively, pay a stylist to attend and assist you with creating the right look for the marketplace.

#4: Stage the exterior of your home too. 

Stage the exterior with fresh paint, immaculate landscaping and even outdoor furniture to set up a Sunday brunch on the deck vignette. Buyers often imagine enjoying their backyards by entertaining and spending time outside.

#5: Ensure you have great photos. 

92% of homebuyers begin their house hunt online, and they’ll never even hop in the car to come see your home if the online listings aren’t compelling. In real estate, compelling means pictures! Properties with more than 6 pictures are twice as likely to be viewed by buyers as listings that had fewer than 6 pictures.

#6: Let everyone know you’re selling. 

Facebook is the great connector of people these days. If you have 200 friends and they each have 200 friends, imagine the power of that network in getting the word out about your house! Make sure your agent uses Facebook in their marketing.

#7: Get real about pricing.

Today’s buyers are highly educated about comparable sales in the area, which heavily influences the fair market value of your home.  To make your home competitive, your agent must be able to list your home at a realistic price. Homes that look like a great deal are the ones that get the most visits from buyers and receive multiple offers.

#8: Get clued into your competition.

Work with your agent to get educated about the price, type of sale and condition of the other homes your home is up against. Attend some open houses in your area and do a real estate reality check: know that buyers that see your home will see those homes, too – make sure the real-time comparison will come out in your home’s favour by ensuring your home is up to par.

#9: Access is essential.

Homes that don’t get shown, don’t get sold. And many properties are vacant, so they can be shown anytime. Don’t make it difficult for agents to get their clients into your home – if the property is a rental then make sure the tenants are on-side, perhaps offering a rental compensation to them. If the agent needs to make appointments way in advance, or can only show it during a very restrictive time frame, potential buyers will likely just cross your place off their list and only inspect the places that are easy to get into.

#10: Listen to your agent.

If you find an experienced real estate agent to list your home, who has a successful track record of selling homes in your area, listen to their recommendations! Find an agent you trust and follow their advice as often as you can.

 

Download our  COMPLETE GUIDE TO SELLING