So, interest rates are at an all-time low, auction clearance rates are through the roof, buyers are queuing up and banging down the door.
Selling a property has never been easier – TRUE!
So, why should I use an agent to sell my property, especially if they are charging huge amounts to do it?
There are many reasons people will or will not choose to engage an agent to sell their property, but really whilst the expense can seem high the reward can be enormous.
The agents job is not to “sell the property” – It is to “get the absolute best result”,and this is why choosing your agent is the most important decision you will make when it comes to selling your home.
Everywhere you look there are tips on how to present your home, where and how to advertise it, when is the best time to sell, etc, etc.
In fact, Shields Gillman provide much of this information through their website and social media platforms to you or anyone wishing to access it. A good example is our “Complete Guide to Selling Your Property” and you can access this right here. Click here for yours
Now, what should you look for in a real estate agent? We’ve already said the job is to get the absolutely best result, but how do you know which one will.
Firstly your agent should be someone you will trust – they will need to know some very personal things about you – your motivation for selling, what your real expectations are, how your lifestyle may impact the marketing as well as other things. If you are discussing how your home will be sold and the agent does not touch on any of these matters, are they really arming themselves to do the best job for you?
You will also need to know the agent is a strategic marketer and negotiator. The relationship you will have with your agent should be like a partnership. After all you have opened up to them and now they should with you. What this means is they should work with you and keep you informed about the strategies they will be using to market your home and eventually get the best result. Agents who only want to discuss things like what advertisements they will do and when they will show the property are only telling you the basics. You should know their strategies and how they will negotiate for you.
Selling your home is possibly one of the most stressful events during your lifetime so communication and knowing what is happening should be at the top of the list. A good agent will communicate regularly with you – in writing, by phone and in person; and unless something out of the box happens, they should be initiating the contact, not you.
Sales Tip. As real estate agents, we know that the most likely purchaser for your property will come from the early marketing of your property. An average agent will just say to you, I have a good offer to buy your home then go around bragging about how quickly they sold it. A great agent will ensure the property is given ample time on the market for all interested buyers to express their interest and ensure they are gettingthe absolute best price.